Sunlight Technologies Data management is the vital process of handling an organization's data, encompassing ingestion, processing, security, and storage. In the past decade, advancements in hybrid cloud, artificial intelligence, IoT, and edge computing have fueled the exponential growth of big data, presenting enterprises with intricate challenges. The rise of data silos, security risks, and decision-making bottlenecks underscores the importance of a dedicated data management discipline. To tackle these challenges, teams deploy various data management solutions focused on cleaning, unifying, and securing data. This effort enables leaders to extract valuable insights using dashboards and visualization tools, facilitating informed decision-making. Moreover, it empowers data science teams to explore complex queries and leverage advanced analytical capabilities like machine learning in proof-of-concept projects. Successful outcomes pave the way for collaboration with relevant teams to scale these insights across the organization through automation practices. In essence, effective data management is a cornerstone for enhancing business outcomes in the era of big data complexities.